Who
We Serve
People have different financial and tax planning needs depending on the level of their financial complexity. As an individual’s net worth grows, the amount of support they need grows and the planning opportunities change. Because of this, it is important that you work with an advisor who specializes in helping people like you.
The financial industry is made up of firms that focus on different target clients:
High Volume Firms
NET WORTH Under $1M
(Less Planning & Support)
Many of the most well-known national firms focus on mass marketing and bring in as many clients as possible. Their clients typically begin as small accounts with their primary need being investment management with minimal planning. Since the accounts are small, it is not uncommon for an advisor to work with 500 or more clients. This reduces the level of client-specific planning that can be provided.
Family Offices
NET WORTH $50M & Over
(more Planning & Support)
On the other end of the spectrum, very wealthy families (or a small group of families) who have multigenerational wealth will typically employ their own “Family Office” by hiring full-time tax, legal, and investment professionals dedicated specifically to their needs. This provides the detailed and extensive support they need to ensure they maximize the wealth they’ve created.
High volume firms and family offices leave an underserved market in the middle which represents individuals who have a net worth of $1M-$50M. These individuals have outgrown the simplistic model of the volume-focused firms but also do not require their own family office.
Prairiewood is specifically designed to serve this market segment. We specialize in identifying and implementing the investment, tax, and planning strategies that are most common and beneficial to individuals with $1M-$50M in net worth. By focusing specifically on these families, our highly qualified Family CFOs can efficiently provide support tailored directly to their needs.
There are select circumstances where we will work with a family with less than $1M in net worth. In most cases, the circumstances are limited to small business owners and high income earners who have not yet been able to accumulate $1M but are well on their way and are experiencing the same challenges around taxes, investing, insurance, and charitable planning.
The Clients we serve best are people Who:
Want to free up their personal time to focus on their family, friends, and careers leaving us to do the work of staying on top of the latest investment and financial planning news.
Focus on long-term investment results rather than chasing the newest fad or trying to "time the market." Our clients understand that the cost of participating in the long-term appreciation of the market is riding out the market fluctuations.
Recognize that ongoing tax planning from CPAs is necessary to minimize the amount of tax they pay and maximize their wealth creation over their lifetimes.
Value having a trusted advisor in place to protect their family in case the unexpected happens to their family's primary financial decision maker.
Understand that hiring a fee-only advisor who legally is held to a "fiduciary standard" at all times is one of the most important decisions they will make to ensure the advice they receive has their best interests at heart.
